Indeed a huge tub of goodness for your crafty needs!! As introduced by a few online crafters for image transfers and the only one I've used so far. It is a great product; very smooth texture and easy to apply (I use the sponge applicators/brushes). As mentioned on the container, 25% of water can be added to make the product into a slightly more liquid state but I find that it transfers the images better with the gel. Each to their own though! :o) Best online shop to get this product at a great price with the option to pick-up from their stores. Senior Art Supplies sell only the better and best art products at great prices AND they are extremely helpful online and at the store(s)! THANK YOU and keep up with the great work, everyone! :o)